Follow Up Boss

Follow Up Boss is a real estate CRM for agents and teams that routes every lead source into one database and uses FUB AI to decide who you should call first, starting at $69 per user per month. The win is a morning call list that is already sorted. FUB AI summarizes calls and texts, drafts smart messages, suggests tasks, and scores leads so the hottest sit on top. Every plan includes unlimited contacts, an open REST API and 250+ integrations, so Zillow, Facebook Lead Ads and website forms all land in one place, and the mobile app keeps the workflow in your pocket. What to know: AI on the Grow plan depends on the paid Calling add-on. In this Follow Up Boss review, Follow Up Boss for real estate earns its fee once the team lives in it. Start the 14-day trial and route one lead source in today.

✅ FUB AI smart summaries of every call and text
✅ Suggested tasks and predictive lead prioritization
✅ Unlimited contacts and lead sources on every plan
✅ Open REST API plus 250+ integrations
✅ iOS and Android app with calling and texting

🏠 Route Zillow, Facebook and website leads into one inbox with automatic follow-up plans.
🏠 Read an AI summary of yesterday's calls before the morning huddle instead of listening to recordings.
🏠 Hand the team lead a ranked list of hot leads each day so nobody picks at random.

👍 14-day free trial, no contract, cancel anytime
👍 Mobile app and unlimited integrations on the cheapest plan
👍 Pro plan bundles unlimited calling and texting for 10 users

👎 Grow plan AI relies on the paid Calling add-on at $39 per user per month
👎 Some generative AI features are still rolling out

🎯 Who it's for: Agents · Teams · Brokerages

Teams that want one CRM with AI lead prioritization and open integrations

💰 Follow Up Boss pricing starts at $69 per user per month on the Grow plan, billed monthly with no contract. There is a 14-day free trial but no free tier. The gotcha: AI features on Grow depend on the Calling add-on, which costs another $39 per user per month.

Get Follow Up Boss if leads come from several sources and you want AI to sort the call list before you sit down. Part-time agents with a small sphere will pay for more CRM than they use. Start the 14-day trial, connect your top lead source and watch the ranking work.

How much does Follow Up Boss cost?
Follow Up Boss costs $69 per user per month on the Grow plan, billed monthly with no contract. The Pro plan adds unlimited calling and texting for 10 users, and the Calling add-on is $39 per user per month.

Is Follow Up Boss worth it for real estate agents?
Yes for teams and full-time agents with multiple lead sources. It holds a 4.6 rating on G2 from 118 reviews, and FUB AI ranks leads so you call the right people first. Part-time agents may find it more than they need.

Does Follow Up Boss have a free trial?
Yes, Follow Up Boss offers a 14-day free trial with no contract and you can cancel anytime. There is no permanent free tier, so after the trial you pay $69 per user per month on the Grow plan.

What does FUB AI actually do?
FUB AI writes smart summaries of calls and texts, drafts smart messages you can send with one tap, suggests tasks, and uses predictive lead prioritization to flag which leads to call first. On the Grow plan these features depend on the paid Calling add-on.

💸 Prices move fast. AI moves faster. Every price here was checked by a human, but vendors change plans more often than the Fed changes rates, so confirm on their site before you swipe the card.