Lofty

Lofty is a real estate CRM and IDX website platform for teams and brokerages that includes an AI Sales Assistant to qualify and nurture leads by text, with pricing quoted by sales on annual contracts. The win is one vendor and one login: the AI assistant acts as a virtual ISA, replying to new leads around the clock and pushing for a booked appointment before you step in. Every plan bundles a customizable IDX website, unlimited contacts, basic CMAs and a basic dialer, with the power dialer and lead generation as add-ons. The workflow is lead capture on the site, AI text follow-up, then handoff to the agent. What to know: nothing is priced on the site, and the AI assistant is an add-on. In this Lofty review, Lofty for real estate is a platform decision. Book the demo and ask to see the AI assistant's live conversations.

✅ AI Sales Assistant qualifies leads by text
✅ Customizable IDX website on every plan
✅ Unlimited contacts and basic CMAs
✅ Built-in dialer with power dialer add-on
✅ Paid lead generation and zip code ad programs

🏠 Let the AI assistant text a new website lead within seconds and ask if they are pre-approved.
🏠 Run zip code branding ads and sphere ads from inside the CRM with lender cost-sharing.
🏠 Move a team from separate website, CRM and dialer tools onto one platform.

👍 IDX website, CRM and dialer bundled on every plan
👍 AI Sales Assistant works leads 24/7 by text
👍 Unlimited contacts and basic CMAs included

👎 No pricing published, annual contract, quoted by sales
👎 AI assistant, power dialer and lead gen are all paid add-ons

🎯 Who it's for: Teams · Brokerages

Teams and brokerages that want website, CRM and AI texting from one vendor

💰 Lofty pricing is not published and depends on package, seat count and add-ons, with annual contracts and a demo rather than a free trial. Four tiers exist: Agent, Team, Broker and Enterprise. The gotcha: the AI Sales Assistant, power dialer, lead generation and hyperlocal SEO site are all separate add-ons, and ad programs carry a 20 percent management fee.

Get Lofty if you run a team or brokerage, want website and CRM under one roof, and can commit to a year. Solo agents on a budget or anyone who needs a price before a sales call will find it a heavy lift. Book the demo and get the AI assistant add-on priced in writing.

How much does Lofty cost?
Lofty does not publish pricing. Cost depends on the package (Agent, Team, Broker or Enterprise), seat count and add-ons like the AI Sales Assistant and lead generation. Contracts are annual, so get the full quote in writing.

Is Lofty worth it for real estate agents?
Yes for teams and brokerages that want one vendor for website, CRM and AI follow-up. It holds a 4.3 rating on G2 from 406 reviews. Solo agents often find the annual contract and add-on pricing heavier than a standalone CRM.

Does Lofty have a free trial?
No, Lofty does not offer a free trial. You book a demo with sales, receive a custom quote and sign an annual agreement. Ask the rep to show the AI Sales Assistant conversations live before you commit.

What does the Lofty AI Sales Assistant do?
The Lofty AI Sales Assistant works as a virtual ISA that texts new leads around the clock, asks qualifying questions and pushes for an appointment. It is an add-on on every plan, so confirm its price in your quote.

💸 Prices move fast. AI moves faster. Every price here was checked by a human, but vendors change plans more often than the Fed changes rates, so confirm on their site before you swipe the card.